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Millennials Blamed For Taking Down McDonald's McDonald's (NYSE:MCD) has struggled recently, and the Wall Street Journal thinks it has found someone to blame in millennials.
Millennials are the current group of young people coming of age in America. They are commonly identified as the source of major societal shifts, problems, and potential. It is a timehonored tradition to look to a society's latest crop of young adults as the crux of all important trends. A year ago, MCD reported up 1.6%, down 1.9%, down 1.9%, and net up 0.7% respectively. The chart below shows comparable sales changes, by region, on a quarterly basis. has been down three straight quarters and four out of the last six. despite heavy World Cup promotions. In the last quarterly report, McDonald's pointed to "ongoing broadbased http://www.monclerstore.co.uk/ challenges." However, the WSJ, in conjunction with fastfood research firm Technomic, think they have found at least one culprit in millennials, defined in this study as adults aged 19 to 37 (a wider range than I am used to seeing).
The key evidence is that a small sliver of this population, moncler uk those aged 19 to 21, have reported eating at McDonald's at least once a month at a rate of 12.9 percentage points less than at the beginning of 2011. Meanwhile, 19 to 21year olds have reported eating at "fastcasual" restaurants at a rate of 2.3 percentage points higher than at the beginning of 2011. The rest of the millennials have remained flat over this time span in reporting eating at McDonald's at least once a month while increasing their rate at fastcasual establishments by 5.2%. It is clear that the 19 to 21year olds have little impact on the overall results based on this chart showing the net impact of the entire millennial population. Eating Patterns of Millennials
Source: WSJNote that the overall change for fastcasual is the same as that of the 22 to 37year olds. The overall change for MCD is up slightly over this time period despite the large plunge for 19 to 21year olds. In other words, it seems that the youngest of this millennial demographic have little impact on the overall eating patterns, especially for fastcasual. Moreover, there are significant periods over this timespan where McDonald's outperforms fastcasual. This outperformance ended at the beginning of 2013 as fastcasual made a strong surge in the year. Given that fastcasual trended downward along with MCD for two quarters, there is no reason to believe that a fundamental trend is underway. More data are needed to be sure these years are not just a fortuitous window in time. Having comparables with other fastfood chains would provide even better context.
The WSJ explains the trends by claiming "increasingly, younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal." Cited as key chains taking business from McDonald's are Chipotle (NYSE:CMG), once whollyowned by McDonald's; and Five Guys Holdings LLC, owner of Five Guys Burger and Fries. Five Guys serves such healthier choices as bacon cheeseburgers, bacon cheese dogs, and, well french fries cooked in pure, no cholesterol, peanut oil. This cooking style of course does not go over well with the seemingly increasing number of kids with peanut allergies, millenials included. This all begs the question as to what food choices are really being made. Even Chipotle offers burritos where you can choose to pack in 1000 calories or more in one sitting. Compare that to the 530 calories in a Big Mac.
The final problem I want to point out with this demographic study is that there is no notion of lifecycle change. The chart above is presumably a static view: at a given point in time, what did adults of a certain age prefer? What we also want to know is how those preferences changed over time by the SAME adults. In other words, do 19 to 21 yearolds go from preferring fastcasual to fast food over time? Why do we think 19 to 21year olds of today are indicative of future choices for the children that precede them or the older adults they will eventually become?

So, perhaps millennials are taking down moncler uk store McDonald's, but we are not provided with enough evidence to make a definitive conclusion.

popular baby names

Popular Baby Names in 2014
Here are the year's most popular baby names for girls and boys, as reported by BabyCenter parents. On this list, names spelled differently (like Sophia and Sofia) are ranked separately.
On our editorial lists of the 100 most popular baby names, we combined names that sound the same but have multiple spellings (like Sophia and Sofia; Jackson and Jaxon) for a true measure of popularity. All years

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How To Impersonate a Celebrity Celebrity impersonations are funny when done accurately. If you do it well, you can even get paid for it. A good celebrity impersonation can really bring http://www.monclerstore.co.uk/ on the laughs at any party or event. Here's how to do it right.
Choose your celebrity wisely. Try to impersonate someone that young and old alike will recognize. This means, the person has to be famous or notorious enough so that people recognize it the minute you walk on stage and start your impersonation. Good celebrities to do are those that have a trademark look or line. However, try to be a little original. Many celebrities are too commonly impersonated, such as George W. Bush, Arnold Schwarzenegger, Elvis, Cher and Michael Jackson. Good ones to do are Jack Nicholson, Paris Hilton, Kathie Lee and Hoda from the Today Show, Tom Cruise and Oprah. If you want to get ideas, read the tabloids or watch entertainment channels. President Obama.
Watch and learn. The best way to do an impersonation is to study the character you are trying to copy. Take note of the way the person speaks, any accent or the tone of the voice used. Does the person have any mannerisms that you can copy? For example, Paris Hilton likes to touch her hair while Elvis has his trademark curled lip and swagger. Watch video footage of the person. Look at film clips and observe how they dress and move.
Dress the part. Hair, makeup and the right costume can go a long way in helping you achieve the look. It's not enough to sound like the character. You have to look like him too! moncler uk outlet Think of how the actors on Saturday Night Live use hair and makeup to complete their impersonation. Will Ferrell does a great James Lipton from the Actor's Studio as well as George Bush with a little help from the hair and makeup department. Cher, Michael Jackson, Elvis and Madonna impersonators take this to heart.
Move and move just like the celebrity. If you're doing the impersonation in front of a crowd, you need to learn the moves and walk of the person. Take the walk of Pres. Obama as he boards the plane, as imitated by Wanda Sykes. Or how about the swagger of Elvis Presley? Can you moonwalk like Michael Jackson? A good impersonation is one that is recognized as soon as you walk on stage, not only because of the way you are dressed, but also because of the way you move.
Exaggerate a bit. To make your impersonation funny, exaggerate one aspect of the character. For example, if the moncler uk person is known for blonde hair, make it slightly more puffy or elaborate than usual. Angelina Jolie is famous for her full lips, so make your pout at big, red and puffy as possible. Tyra Banks always bats her eyelashes while speaking, so you can focus on that bit. Draw attention to the quirk of the character in your impersonation.

Practice 'til you get it right. You will spend countless hours in front of the mirror to get it just right. If you want to do a great impersonation, keep doing it over and over again.